The effects of Brand Activism on Social Media Marketing - Does (in)congruence really matter?

Additional Metadata
Keywords	Brand Activism, Social Media Engagement, Brand Loyalty, Instagram, Congruence, Incongruence
Thesis Advisor	schanbacher, Anja, Babeanu, Alex
Persistent URL	hdl.handle.net/2105/64427
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Boroni, Martina. (2022). The effects of Brand Activism on Social Media Marketing - Does (in)congruence really matter?. In Marketing Management.http://hdl.handle.net/2105/64427

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