Improving Nudging: Investigating the Influence of Personality on the Effectiveness of Nudges in E-Commerce

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Keywords	Digital Nudging, Nudge Effectiveness, Big Five Inventory, Personality
Thesis Advisor	Liberali, Jordana, Tuk, M.A.
Persistent URL	hdl.handle.net/2105/64429
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Baar, Charlotte. (2022, August 23). Improving Nudging: Investigating the Influence of Personality on the Effectiveness of Nudges in E-Commerce. Marketing Management. Retrieved from http://hdl.handle.net/2105/64429

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