Improving Nudging: Investigating the Influence of Personality on the Effectiveness of Nudges in E-Commerce

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Keywords	Digital Nudging, Nudge Effectiveness, Big Five Inventory, Personality
Thesis Advisor	Liberali, Jordana, Tuk, M.A.
Persistent URL	hdl.handle.net/2105/64429
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Baar, Charlotte. (2022). Improving Nudging: Investigating the Influence of Personality on the Effectiveness of Nudges in E-Commerce. In Marketing Management.http://hdl.handle.net/2105/64429

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