The Perceived Rarity Trap of the Family Business Brand

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Keywords	Brand love, Warmth and competence, Family business brand, perceived rarity, marketing, consumer behaviour, family firm
Thesis Advisor	Lude, Maximililan, van Bruggen, Gerrit
Persistent URL	hdl.handle.net/2105/64430
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Allerkamp, Janina. (2022, August 23). The Perceived Rarity Trap of the Family Business Brand. Marketing Management. Retrieved from http://hdl.handle.net/2105/64430

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