The Perceived Rarity Trap of the Family Business Brand

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Keywords	Brand love, Warmth and competence, Family business brand, perceived rarity, marketing, consumer behaviour, family firm
Thesis Advisor	Lude, Maximililan, van Bruggen, Gerrit
Persistent URL	hdl.handle.net/2105/64430
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Allerkamp, Janina. (2022). The Perceived Rarity Trap of the Family Business Brand. In Marketing Management.http://hdl.handle.net/2105/64430

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