Influencer marketing on Instagram: The influence of influencer-product congruence on brand attitude, moderated by product type and mediated by source credibility

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Keywords	Influencer marketing, Congruence, brand attitude, product type, source credibility
Thesis Advisor	Fytraki, Agapi, Martinovici, A.
Persistent URL	hdl.handle.net/2105/64455
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Claessen, Sophia. (2022, August 23). Influencer marketing on Instagram: The influence of influencer-product congruence on brand attitude, moderated by product type and mediated by source credibility. Marketing Management. Retrieved from http://hdl.handle.net/2105/64455

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