Influencer marketing on Instagram: The influence of influencer-product congruence on brand attitude, moderated by product type and mediated by source credibility

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Keywords	Influencer marketing, Congruence, brand attitude, product type, source credibility
Thesis Advisor	Fytraki, Agapi, Martinovici, A.
Persistent URL	hdl.handle.net/2105/64455
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Claessen, Sophia. (2022). Influencer marketing on Instagram: The influence of influencer-product congruence on brand attitude, moderated by product type and mediated by source credibility. In Marketing Management.http://hdl.handle.net/2105/64455

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