2022-08-30
Destination Branding via Sport Events: The Transfer of Image between Mainstream and Extreme Sport Events and the Hosting Destination
Publication
Publication
| Additional Metadata | |
|---|---|
| , , , , , , | |
| Govers, Robert, Puntoni, Stefano | |
| hdl.handle.net/2105/64526 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Zwaan, Alexander. (2022, August 30). Destination Branding via Sport Events: The Transfer of Image between Mainstream and Extreme Sport Events and the Hosting Destination. Marketing Management. Retrieved from http://hdl.handle.net/2105/64526 |
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