Destination Branding via Sport Events: The Transfer of Image between Mainstream and Extreme Sport Events and the Hosting Destination

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Keywords	Destination image, Sport events, Image transfer, Destination branding, Extreme sport events, Extreme sports, Destination evaluation
Thesis Advisor	Govers, Robert, Puntoni, Stefano
Persistent URL	hdl.handle.net/2105/64526
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Zwaan, Alexander. (2022). Destination Branding via Sport Events: The Transfer of Image between Mainstream and Extreme Sport Events and the Hosting Destination. In Marketing Management.http://hdl.handle.net/2105/64526

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