Designing creative advertisements: the effect of typeface design on ad and brand attitude

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Keywords	Typeface, Advertising design, Creative Advertisements, Brand Attitude, Ad Attitude
Thesis Advisor	Pauwels, Pamela, Boksem, Maarten
Persistent URL	hdl.handle.net/2105/64548
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Struijk, Inge. (2022, August 30). Designing creative advertisements: the effect of typeface design on ad and brand attitude. Marketing Management. Retrieved from http://hdl.handle.net/2105/64548

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