Designing creative advertisements: the effect of typeface design on ad and brand attitude

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Keywords	Typeface, Advertising design, Creative Advertisements, Brand Attitude, Ad Attitude
Thesis Advisor	Pauwels, Pamela, Boksem, Maarten
Persistent URL	hdl.handle.net/2105/64548
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Struijk, Inge. (2022). Designing creative advertisements: the effect of typeface design on ad and brand attitude. In Marketing Management.http://hdl.handle.net/2105/64548

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