We don’t sell, we serve. The influence of servitization on customer acquisition in business-to-business enterprises

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Keywords	servitization, customer acquisition, lead generation, marketing-sales, business-to-business, personal selling
Thesis Advisor	Thomassen, Jean-Pierre, Puntoni, Stefano
Persistent URL	hdl.handle.net/2105/64553
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	de Hoop, Arjen. (2022, August 30). We don’t sell, we serve. The influence of servitization on customer acquisition in business-to-business enterprises. Marketing Management. Retrieved from http://hdl.handle.net/2105/64553

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