Owning vs. accessing digital literature – understanding the factors that influence consumers’ intention to use ebook readers and book streaming services

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Keywords	marketing, psychological ownership, technological acceptance model, dematerialization, identity-based consumption, consumer behavior
Thesis Advisor	Martinovici, A., van Overveld, Mark
Persistent URL	hdl.handle.net/2105/64687
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Agafonov, Sophie. (2022, August 31). Owning vs. accessing digital literature – understanding the factors that influence consumers’ intention to use ebook readers and book streaming services. Marketing Management. Retrieved from http://hdl.handle.net/2105/64687

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