Owning vs. accessing digital literature – understanding the factors that influence consumers’ intention to use ebook readers and book streaming services

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Keywords	marketing, psychological ownership, technological acceptance model, dematerialization, identity-based consumption, consumer behavior
Thesis Advisor	Martinovici, A., van Overveld, Mark
Persistent URL	hdl.handle.net/2105/64687
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Agafonov, Sophie. (2022). Owning vs. accessing digital literature – understanding the factors that influence consumers’ intention to use ebook readers and book streaming services. In Marketing Management.http://hdl.handle.net/2105/64687

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