2022-08-31
Are we forgetting our native languages in global marketing? Standardization vs. localization in the Netherlands
Publication
Publication
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Waarts, Erik, Brodin, A.K. | |
hdl.handle.net/2105/64688 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Plomp, Anne. (2022, August 31). Are we forgetting our native languages in global marketing? Standardization vs. localization in the Netherlands. Marketing Management. Retrieved from http://hdl.handle.net/2105/64688
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