Are we forgetting our native languages in global marketing? Standardization vs. localization in the Netherlands

Additional Metadata
Keywords	Cross-cultural language use in advertising, English, Dutch, Brand attitude, Social media advertising, Instagram, Intention to click
Thesis Advisor	Waarts, Erik, Brodin, A.K.
Persistent URL	hdl.handle.net/2105/64688
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Plomp, Anne. (2022). Are we forgetting our native languages in global marketing? Standardization vs. localization in the Netherlands. In Marketing Management.http://hdl.handle.net/2105/64688

Publication