It’s a Wrap! How shared personalized versus customized content influence the signal receivers’ sharing intention

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Keywords	sharing, personalization, tailoring, customization, need for uniqueness, signal receiver, music preferences
Thesis Advisor	Lopez, Rocio Alarcon, van Bruggen, Gerrit
Persistent URL	hdl.handle.net/2105/64691
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Civaner, Ceren. (2022, August 31). It’s a Wrap! How shared personalized versus customized content influence the signal receivers’ sharing intention. Marketing Management. Retrieved from http://hdl.handle.net/2105/64691

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