It’s a Wrap! How shared personalized versus customized content influence the signal receivers’ sharing intention

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Keywords	sharing, personalization, tailoring, customization, need for uniqueness, signal receiver, music preferences
Thesis Advisor	Lopez, Rocio Alarcon, van Bruggen, Gerrit
Persistent URL	hdl.handle.net/2105/64691
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Civaner, Ceren. (2022). It’s a Wrap! How shared personalized versus customized content influence the signal receivers’ sharing intention. In Marketing Management.http://hdl.handle.net/2105/64691

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