2022-08-31
The Effect of Advertising Sustainability on Purchase Intention: A Moderated Mediation Analysis
Publication
Publication
| Additional Metadata | |
|---|---|
| , , , , | |
| Caprioli, Sara, Paolacci, G. | |
| hdl.handle.net/2105/64694 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Chen, Han Xiang. (2022, August 31). The Effect of Advertising Sustainability on Purchase Intention: A Moderated Mediation Analysis. Marketing Management. Retrieved from http://hdl.handle.net/2105/64694 |
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