The impact of Self-Gift Marketing Messages on Willingness-to-Buy and the moderating roles of both Impulse Buying Tendency and Material (vs. Non-Material) aspect of the Self-Gift.

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Keywords	self-gift, purchase intention, impulse buying, marketing, material
Thesis Advisor	van Overveld, Mark, D'Hooge, Serena
Persistent URL	hdl.handle.net/2105/64734
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Moreau, Elisa. (2022, August 31). The impact of Self-Gift Marketing Messages on Willingness-to-Buy and the moderating roles of both Impulse Buying Tendency and Material (vs. Non-Material) aspect of the Self-Gift.. Marketing Management. Retrieved from http://hdl.handle.net/2105/64734

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