The impact of Self-Gift Marketing Messages on Willingness-to-Buy and the moderating roles of both Impulse Buying Tendency and Material (vs. Non-Material) aspect of the Self-Gift.

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Keywords	self-gift, purchase intention, impulse buying, marketing, material
Thesis Advisor	van Overveld, Mark, D'Hooge, Serena
Persistent URL	hdl.handle.net/2105/64734
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Moreau, Elisa. (2022). The impact of Self-Gift Marketing Messages on Willingness-to-Buy and the moderating roles of both Impulse Buying Tendency and Material (vs. Non-Material) aspect of the Self-Gift. In Marketing Management.http://hdl.handle.net/2105/64734

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