When more is more: The effect of mixed appeals on donation behavior in charity advertising

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Keywords	charity advertising, egoistic appeals, altruistic appeals, mixed appeals, donation behavior
Thesis Advisor	Galli, Leandro, van Everdingen, Yvonne
Persistent URL	hdl.handle.net/2105/65018
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kok, Mariska. (2022, September 20). When more is more: The effect of mixed appeals on donation behavior in charity advertising. Marketing Management. Retrieved from http://hdl.handle.net/2105/65018

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