When more is more: The effect of mixed appeals on donation behavior in charity advertising

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Keywords	charity advertising, egoistic appeals, altruistic appeals, mixed appeals, donation behavior
Thesis Advisor	Galli, Leandro, van Everdingen, Yvonne
Persistent URL	hdl.handle.net/2105/65018
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kok, Mariska. (2022). When more is more: The effect of mixed appeals on donation behavior in charity advertising. In Marketing Management.http://hdl.handle.net/2105/65018

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