To own or not to own - that is the question. How willingness to purchase is influenced by consumption mode, product presentation, and personal motivations.

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Keywords	hedonic, utilitarian, product presentation, functional motivations, experiential motivations, access-based consumption, private ownership
Thesis Advisor	Martinovici, A., van Overveld, Mark
Persistent URL	hdl.handle.net/2105/65099
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van Holten Charria, Lucca. (2022, September 30). To own or not to own - that is the question. How willingness to purchase is influenced by consumption mode, product presentation, and personal motivations.. Marketing Management. Retrieved from http://hdl.handle.net/2105/65099

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