Understanding Consumer Preferences with New Technologies: Web Eye Tracking, Mouse Tracking and Adaptive Tasks

Additional Metadata
Keywords	emotionality, viral, impulsivity, arousal, consumer behavior
Thesis Advisor	Krefeld-Schwalb, Antonia, Chakrabarti, Ronika
Persistent URL	hdl.handle.net/2105/65219
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Feng, Sonia. (2022, November 3). Understanding Consumer Preferences with New Technologies: Web Eye Tracking, Mouse Tracking and Adaptive Tasks. Marketing Management. Retrieved from http://hdl.handle.net/2105/65219

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