Virtual Influencers: Failing the Ultimate Test of Humanity? An Analysis of the Effectiveness of Virtual and Human Influencers on Purchase Intention.

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Keywords	Social Media Marketing, Influencer Marketing, Human Influencers, Virtual Influencers, Product Type, Source Credibility, Purchase Intention
Thesis Advisor	Eigenraam, Anniek, fritze, martin
Persistent URL	hdl.handle.net/2105/65306
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Leenart, Lisanne. (2022, November 29). Virtual Influencers: Failing the Ultimate Test of Humanity? An Analysis of the Effectiveness of Virtual and Human Influencers on Purchase Intention.. Marketing Management. Retrieved from http://hdl.handle.net/2105/65306

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