Virtual Influencers: Failing the Ultimate Test of Humanity? An Analysis of the Effectiveness of Virtual and Human Influencers on Purchase Intention.

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Keywords	Social Media Marketing, Influencer Marketing, Human Influencers, Virtual Influencers, Product Type, Source Credibility, Purchase Intention
Thesis Advisor	Eigenraam, Anniek, fritze, martin
Persistent URL	hdl.handle.net/2105/65306
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Leenart, Lisanne. (2022). Virtual Influencers: Failing the Ultimate Test of Humanity? An Analysis of the Effectiveness of Virtual and Human Influencers on Purchase Intention. In Marketing Management.http://hdl.handle.net/2105/65306

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