2022-12-15
The determinants of coupon usage: the key customer and coupon characteristics that determine the proneness to redeem coupons
Publication
Publication
Additional Metadata | |
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Nierop, JEM van | |
hdl.handle.net/2105/65577 | |
Business Economics | |
Organisation | Erasmus School of Economics |
Morad, C.M. (2022, December 15). The determinants of coupon usage: the key customer and coupon characteristics that determine the proneness to redeem coupons. Business Economics. Retrieved from http://hdl.handle.net/2105/65577
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