2022-12-15
The determinants of coupon usage: the key customer and coupon characteristics that determine the proneness to redeem coupons
Publication
Publication
| Additional Metadata | |
|---|---|
| Nierop, JEM van | |
| hdl.handle.net/2105/65577 | |
| Business Economics | |
| Organisation | Erasmus School of Economics |
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Morad, C.M. (2022, December 15). The determinants of coupon usage: the key customer and coupon characteristics that determine the proneness to redeem coupons. Business Economics. Retrieved from http://hdl.handle.net/2105/65577 |
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