2023-01-17
Communication strategies that make a difference: stimulating Sustainable Purchase Behaviour through Perceived Consumer Effectiveness with the Identifiable Victim Effect
Publication
Publication
| Additional Metadata | |
|---|---|
| , , | |
| Wubben, M.J.J., van Dijke, M.H. | |
| hdl.handle.net/2105/66056 | |
| Global Business & Sustainability | |
| Organisation | Rotterdam School of Management |
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Langeveld, Amber. (2023, January 17). Communication strategies that make a difference: stimulating Sustainable Purchase Behaviour through Perceived Consumer Effectiveness with the Identifiable Victim Effect. Global Business & Sustainability. Retrieved from http://hdl.handle.net/2105/66056 |
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