2023-01-17
Communication strategies that make a difference: stimulating Sustainable Purchase Behaviour through Perceived Consumer Effectiveness with the Identifiable Victim Effect
Publication
Publication
Additional Metadata | |
---|---|
, , | |
Wubben, M.J.J., van Dijke, M.H. | |
hdl.handle.net/2105/66056 | |
Global Business & Sustainability | |
Organisation | Rotterdam School of Management |
Langeveld, Amber. (2023, January 17). Communication strategies that make a difference: stimulating Sustainable Purchase Behaviour through Perceived Consumer Effectiveness with the Identifiable Victim Effect. Global Business & Sustainability. Retrieved from http://hdl.handle.net/2105/66056
|