The effect of self-focused versus other-focused emotional appeals on the persuasiveness of environmental advertising

Additional Metadata
Keywords	Emotional appeal, Self-focused emotional appeal, other-focused emotional appeal, gaze direction, proenvironmental advertisement, self-construal
Thesis Advisor	van Kerckhove, Anneleen, Liberali, Gui
Persistent URL	hdl.handle.net/2105/68125
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van Waveren, Carlijn. (2023, April 4). The effect of self-focused versus other-focused emotional appeals on the persuasiveness of environmental advertising. Marketing Management. Retrieved from http://hdl.handle.net/2105/68125

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