The effect of self-focused versus other-focused emotional appeals on the persuasiveness of environmental advertising

Additional Metadata
Keywords	Emotional appeal, Self-focused emotional appeal, other-focused emotional appeal, gaze direction, proenvironmental advertisement, self-construal
Thesis Advisor	van Kerckhove, Anneleen, Liberali, Gui
Persistent URL	hdl.handle.net/2105/68125
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van Waveren, Carlijn. (2023). The effect of self-focused versus other-focused emotional appeals on the persuasiveness of environmental advertising. In Marketing Management.http://hdl.handle.net/2105/68125

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