A comparative specification; influencing the WTP for consumable convenience goods in different modes

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Keywords	Sam Nijssen, Comparative specification, Mode, Evaluability hypothesis, processing fluency, WTP
Thesis Advisor	Lembregts, Christophe, Schanbacher, Anja
Persistent URL	hdl.handle.net/2105/68126
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Nijssen, Sam. (2023, May 16). A comparative specification; influencing the WTP for consumable convenience goods in different modes. Marketing Management. Retrieved from http://hdl.handle.net/2105/68126

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