A comparative specification; influencing the WTP for consumable convenience goods in different modes

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Keywords	Sam Nijssen, Comparative specification, Mode, Evaluability hypothesis, processing fluency, WTP
Thesis Advisor	Lembregts, Christophe, Schanbacher, Anja
Persistent URL	hdl.handle.net/2105/68126
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Nijssen, Sam. (2023). A comparative specification; influencing the WTP for consumable convenience goods in different modes. In Marketing Management.http://hdl.handle.net/2105/68126

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