Getting to grips with culture: Research into the moderating effect of indulgence on the relationship between hedonic appeals in advertisements and responses towards them

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Keywords	cross-cultural marketing, indulgence, hedonism, utilitarianism, culture
Thesis Advisor	Waarts, Erik, Brodin, A.K.
Persistent URL	hdl.handle.net/2105/68127
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Brefeld, Jonathan. (2023, June 13). Getting to grips with culture: Research into the moderating effect of indulgence on the relationship between hedonic appeals in advertisements and responses towards them. Marketing Management. Retrieved from http://hdl.handle.net/2105/68127

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