Dual process theory and donations: Should charities appeal to the heart or to the head? Evidence from an online experiment on the identified victim effect

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Keywords	identified victim effect, charitable donations, decision making, nudge, sympathy, generosity
Thesis Advisor	Galli, Leandro, van Everdingen, Yvonne
Persistent URL	hdl.handle.net/2105/68140
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bikker, Yannick. (2023, February 28). Dual process theory and donations: Should charities appeal to the heart or to the head? Evidence from an online experiment on the identified victim effect. Marketing Management. Retrieved from http://hdl.handle.net/2105/68140

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