The Role of Eco-Labels and Different Appeals in Promoting Sustainable Products: The Business Case of Royal FrieslandCampina

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Keywords	emotional appeals, mixed appeals, rational appeals, eco-labels, credibility, business case, sustainable marketing
Thesis Advisor	Szymanowski, Maciej, Fytraki, Agapi
Persistent URL	hdl.handle.net/2105/68141
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van Beek, Hans. (2023, April 4). The Role of Eco-Labels and Different Appeals in Promoting Sustainable Products: The Business Case of Royal FrieslandCampina. Marketing Management. Retrieved from http://hdl.handle.net/2105/68141

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