The Role of Eco-Labels and Different Appeals in Promoting Sustainable Products: The Business Case of Royal FrieslandCampina

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Keywords	emotional appeals, mixed appeals, rational appeals, eco-labels, credibility, business case, sustainable marketing
Thesis Advisor	Szymanowski, Maciej, Fytraki, Agapi
Persistent URL	hdl.handle.net/2105/68141
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van Beek, Hans. (2023). The Role of Eco-Labels and Different Appeals in Promoting Sustainable Products: The Business Case of Royal FrieslandCampina. In Marketing Management.http://hdl.handle.net/2105/68141

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