The Effect of FoMO Appeals on Brand Attitude and Purchase Intention, and the Moderating Effect of Emotional Intelligence.

Additional Metadata
Keywords	Fomo appeals, Brand attitude, Purchase intention, Emotional intelligence
Thesis Advisor	van Overveld, Mark, Van den Bergh, B.
Persistent URL	hdl.handle.net/2105/68143
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Koch, Daane. (2023, May 9). The Effect of FoMO Appeals on Brand Attitude and Purchase Intention, and the Moderating Effect of Emotional Intelligence.. Marketing Management. Retrieved from http://hdl.handle.net/2105/68143

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