A long praise or a short scolding? The effects of valence and length on the credibility of online reviews

Additional Metadata
Keywords	eWOM, reviews, credibility, word-of-mouth, valence, length, restaurants
Thesis Advisor	Tuk, M.A., De Raaf, Daan
Persistent URL	hdl.handle.net/2105/68146
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Joore, Bob. (2023, April 4). A long praise or a short scolding? The effects of valence and length on the credibility of online reviews. Marketing Management. Retrieved from http://hdl.handle.net/2105/68146

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