A long praise or a short scolding? The effects of valence and length on the credibility of online reviews

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Keywords	eWOM, reviews, credibility, word-of-mouth, valence, length, restaurants
Thesis Advisor	Tuk, M.A., De Raaf, Daan
Persistent URL	hdl.handle.net/2105/68146
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Joore, Bob. (2023). A long praise or a short scolding? The effects of valence and length on the credibility of online reviews. In Marketing Management.http://hdl.handle.net/2105/68146

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