Brand horn effect of place names  on early career decisions

Additional Metadata
Keywords	place branding, brand halo effect, brand horn effect, early career location decisions
Thesis Advisor	Govers, Robert, Babeanu, Alex
Persistent URL	hdl.handle.net/2105/68147
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Klaassen, Wilmer. (2023, March 7). Brand horn effect of place names on early career decisions. Marketing Management. Retrieved from http://hdl.handle.net/2105/68147

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