Brand horn effect of place names  on early career decisions

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Keywords	place branding, brand halo effect, brand horn effect, early career location decisions
Thesis Advisor	Govers, Robert, Babeanu, Alex
Persistent URL	hdl.handle.net/2105/68147
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Klaassen, Wilmer. (2023). Brand horn effect of place names on early career decisions. In Marketing Management.http://hdl.handle.net/2105/68147

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