‘Desire to Create’: How Customizing Experiential versus Material Gifts affects Consumer’s Perceived Value

Additional Metadata
Keywords	Customization, Gift-giving, Gift recipient, Gift valuation, Material gift, Experiential gift, Consumer behaviour
Thesis Advisor	Lopez, Rocio Alarcon, van Bruggen, Gerrit
Persistent URL	hdl.handle.net/2105/68149
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Chih, Shirley. (2023, February 14). ‘Desire to Create’: How Customizing Experiential versus Material Gifts affects Consumer’s Perceived Value. Marketing Management. Retrieved from http://hdl.handle.net/2105/68149

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