‘Desire to Create’: How Customizing Experiential versus Material Gifts affects Consumer’s Perceived Value

Additional Metadata
Keywords	Customization, Gift-giving, Gift recipient, Gift valuation, Material gift, Experiential gift, Consumer behaviour
Thesis Advisor	Lopez, Rocio Alarcon, van Bruggen, Gerrit
Persistent URL	hdl.handle.net/2105/68149
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Chih, Shirley. (2023). ‘Desire to Create’: How Customizing Experiential versus Material Gifts affects Consumer’s Perceived Value. In Marketing Management.http://hdl.handle.net/2105/68149

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