2023-06-13
Product customization: Do product customization interfaces influence consumer product satisfaction for luxury and mainstream brands?
Publication
Publication
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Lopez, Rocio Alarcon, van Bruggen, Gerrit | |
hdl.handle.net/2105/68150 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Yang, Jenny. (2023, June 13). Product customization: Do product customization interfaces influence consumer product satisfaction for luxury and mainstream brands?. Marketing Management. Retrieved from http://hdl.handle.net/2105/68150
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