2023-06-13
Product customization: Do product customization interfaces influence consumer product satisfaction for luxury and mainstream brands?
Publication
Publication
| Additional Metadata | |
|---|---|
| , , , , , | |
| Lopez, Rocio Alarcon, van Bruggen, Gerrit | |
| hdl.handle.net/2105/68150 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Yang, Jenny. (2023). Product customization: Do product customization interfaces influence consumer product satisfaction for luxury and mainstream brands?. In Marketing Management.http://hdl.handle.net/2105/68150 |
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