2023-06-13
Framing other-benefit appeals: The impact of individual and collective donation framing on the relationship between self-construal and donation intentions.
Publication
Publication
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Galli, Leandro, van Everdingen, Yvonne | |
hdl.handle.net/2105/68152 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Zwaanswijk, Lotte. (2023, June 13). Framing other-benefit appeals: The impact of individual and collective donation framing on the relationship between self-construal and donation intentions.. Marketing Management. Retrieved from http://hdl.handle.net/2105/68152
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