The effect of message appeals and sponsorship disclosure in influencer marketing

Additional Metadata
Keywords	message appeal, influencer marketing, sponsored posts
Thesis Advisor	van Overveld, Mark, D'Hooge, Serena
Persistent URL	hdl.handle.net/2105/68154
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Văleanu, Mara. (2023, February 21). The effect of message appeals and sponsorship disclosure in influencer marketing. Marketing Management. Retrieved from http://hdl.handle.net/2105/68154

Publication