The effect of message appeals and sponsorship disclosure in influencer marketing

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Keywords	message appeal, influencer marketing, sponsored posts
Thesis Advisor	van Overveld, Mark, D'Hooge, Serena
Persistent URL	hdl.handle.net/2105/68154
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Văleanu, Mara. (2023). The effect of message appeals and sponsorship disclosure in influencer marketing. In Marketing Management.http://hdl.handle.net/2105/68154

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