How wonderful brands are built: an assessment of the relationship between associative learning and customer-based brand equity

Additional Metadata
Keywords	Brand associations, Customer-based brand equity, Associative learning
Thesis Advisor	D'Hooge, Serena, Lembregts, Christophe
Persistent URL	hdl.handle.net/2105/68159
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van Dooremalen, Hugo. (2023, July 11). How wonderful brands are built: an assessment of the relationship between associative learning and customer-based brand equity. Marketing Management. Retrieved from http://hdl.handle.net/2105/68159

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