How wonderful brands are built: an assessment of the relationship between associative learning and customer-based brand equity

Additional Metadata
Keywords	Brand associations, Customer-based brand equity, Associative learning
Thesis Advisor	D'Hooge, Serena, Lembregts, Christophe
Persistent URL	hdl.handle.net/2105/68159
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van Dooremalen, Hugo. (2023). How wonderful brands are built: an assessment of the relationship between associative learning and customer-based brand equity. In Marketing Management.http://hdl.handle.net/2105/68159

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