How to create useful influencer collaborations: The relationships between influencer type, endorsed product type and purchase intentions

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Keywords	influencer marketing, source credibility, purchase intentions, micro and macro-influencers, utilitarian and hedonic value, instagram, PROCESS model 15
Thesis Advisor	D'Hooge, Serena, Lembregts, Christophe
Persistent URL	hdl.handle.net/2105/68160
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van Rossem, Marieke. (2023, April 11). How to create useful influencer collaborations: The relationships between influencer type, endorsed product type and purchase intentions. Marketing Management. Retrieved from http://hdl.handle.net/2105/68160

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